Happy Tuesday! Today's Pay Per Click Tip Is About : CTR's

Click Thru Rates are vital for showing Google how effective your Ads are, how relevant they are, and how much money Google will make off of your Ads. Yes, Google is a business and therefore their algorithms are based around ensuring they generate as many Adwords clicks as possible, and steer people away from the organic/generic listings. So, by having a higher CTR, you can generate a bias in the Adwords system for the amount you pay per click over time, how often you show up, and how high you show up for the bid price you elect per keyword. Yes, you can actually pay LESS Per click and be HIGHER than your competitors based on leveraging Google's Adwords algorithm properly.


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