Happy Monday! Today's Pay Per Click Tip Is About : Negative Keywords

What the heck is a negative keyword? Well some of you who are semi Adwords savy will know what this is. For those who don't, negative keywords ensure your ads don't pop up in front of click happy people who will have no real intention of ever buying from you or using your services. By default, Google will allow your ads to show up for many many variations of the keywords you enter, sometimes showing your ads for completely different phrases than what are in your list, because their automated system determines other searches are relevant, even if they are not. So, negative keywords is one of a few important tools that help to ensure you do not waste your money on this irrelevant traffic.


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