Happy Wednesday! Today's Pay Per Click Tip Is About : CPC Inflation

Hold on to your boot straps, did you know that CPC rates are increasing faster than the rate of inflation? Savy companies are realizing this and are taking steps NOW to ensure that their campaigns will survive 5 years from now. How? Well, you have to have a website that converts your traffic at a high rate. If CPC rates go up, you need to offset that with a higher conversion rate. At Hop2TheTop we always consider what happens to the traffic AFTER the person CLICKS, as this is really what is most important to our clients.

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