Project Info:
For this Servpro franchise we discussed with the client the challenges of running PPC, generating targeted leads at a strong ROI, but doing so within Servpro corporate policies. For protection of franchises, for example, we had to ensure we were not advertising outside of assigned zip codes.
We implemented PPC utilizing our framework for restoration companies and was able to generate campaigns producing well over a 10X ROI for this location. The campaigns led to many new customers and a significant bump in revenue for this Servpro franchise.