Leaders In Paid Media

Paid Search & Social Advertising That Actually Works

DATA-DRIVEN PAID SEARCH MANAGEMENT

Let’s Take Your Campaigns To The Next Level

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Why Hire Hop2TheTop?

A REAL PROCESS FOR MEDIA BUYING

BUDGET MANAGEMENT

Is your campaign budget being property distributed throughout the month, week, and day to maximize ROI? Is someone keeping a close eye on how fast you are going through your budget and where that money is going?

BUDGET MANAGEMENT

Is your campaign budget being property distributed throughout the month, week, and day to maximize ROI? Is someone keeping a close eye on how fast you are going through your budget and where that money is going?

AUDIENCE HYPER-TARGETING

We are NINJAS when it comes to testing and identifying custom audiences that will be extremely profitable for our clients. We do this by creating audiences around specific keywords, urls, 1st party data, or even competitor's websites.

CREATIVE PROCESS

Did you know Google provides not only an extensive list of relevant audiences to test and target, but the capability to create custom audiences based on various "seed data", such as customer lists, competitor sites, and more. When it comes to audience tests, we leave no stone unturned, helping you to identify which audiences drive the highest ROI.

COMPETITIVE ANALYSIS

Curious what your competitors are spending, keywords they are using, and what their ad histories are? We leverage the latest competitive analysis tools and find out.

COMPETITIVE ANALYSIS

Curious what your competitors are spending, keywords they are using, and what their ad histories are? We leverage the latest competitive analysis tools and find out.

QUALITY SCORE OPTIMIZATION

Quality Score is Google's algorithm (BING and Facebook have similar types of algorithms), which help determine how often your ad appears for the most profitable/competitive keywords, in which position, and how much you pay relative to competition.

QUALITY SCORE OPTIMIZATION

Quality Score is Google's algorithm (BING and Facebook have similar types of algorithms), which help determine how often your ad appears for the most profitable/competitive keywords, in which position, and how much you pay relative to competition.

CREATIVE PROCESS

We have tested 1000's of ads in search and video ads in YouTube + Facebook over the years. We have a deep understanding of what Google and other platforms are looking, as well as what consumers respond to, in order to help you achieve lower CPMs, and higher conversion rates/ROI. Additionally we help to drive the iterative process when it comes to creative testing.

CREATIVE PROCESS

We have tested 1000's of ads in search and video ads in YouTube + Facebook over the years. We have a deep understanding of what Google and other platforms are looking, as well as what consumers respond to, in order to help you achieve lower CPMs, and higher conversion rates/ROI. Additionally we help to drive the iterative process when it comes to creative testing.

DAYPART AND DEMOGRAPHIC ANALYSIS

Which days of the week and hours of the day are most profitable? Which age and income groups? We find out and optimize accordingly. If you aleady have targets for demographics, you can share that with us.

DAYPART AND DEMOGRAPHIC ANALYSIS

Which days of the week and hours of the day are most profitable? Which age and income groups? We find out and optimize accordingly. If you aleady have targets for demographics, you can share that with us.

DEVICE OPTIMIZATION

How do your campaigns perform for a PC audience VS Mobile audience? We evaluate this and adjust AD and landing page strategy based on these results. We'll also make recommendations if your mobile performance is sub par.

DEVICE OPTIMIZATION

How do your campaigns perform for a PC audience VS Mobile audience? We evaluate this and adjust AD and landing page strategy based on these results. We'll also make recommendations if your mobile performance is sub par.

RETARGETING

Isn't it strange how after you view a certain type of product or service you all of a sudden see ads for that particular product/service everywhere? (insert evil laughter here) HINT: This is retargeting.

RETARGETING

Isn't it strange how after you view a certain type of product or service you all of a sudden see ads for that particular product/service everywhere? (insert evil laughter here) HINT: This is retargeting.

LANDING PAGE OPTIMIZATION

We have several levels of landing page optimization, consulting, and testing services we offer depending on your particular needs. We normally start with a consult included in your campaign launch, and if you require additional help, we jump in.

LANDING PAGE OPTIMIZATION

We have several levels of landing page optimization, consulting, and testing services we offer depending on your particular needs. We normally start with a consult included in your campaign launch, and if you require additional help, we jump in.

FREQUENTLY ASKED QUESTIONS

We have answered a wide range of Questions for your Convenience

Q. Who Will be handling my account?

Large Ad Agencies are often SALES BLOATED but drop the ball when it comes to process, infrastructure, and consistency. With us, we ensure your campaigns are handled by an experienced manager with 10+ years experience. Studies show that only about 20% of PPC experts have over 10 years experience, and only 4% have over 15. If you hire another company, chances are, you will have junior people will only a couple years of experience handling your account.

Q. Do you handle larger or smaller budgets?

We typically work on accounts ranging from $5,000 per month in budget all the way up to over $1 million per month.

Q. What About Reports?

Reports are provided on a weekly or monthly basis, depending on what is agreed prior to engagement. We review reporting, along with a detailed strategy review, with you on a predetermined meeting cadence, ranging from weekly to monthly. No smoke and mirrors!

Q. Will you research our competition?

Absolutely! We use the most advanced competitive analysis tools to analyze your competitors and see what aspects of their campaigns we can learn from.

Q. Do you have a special relationship with Google?

While we cannot promise special treatment for your account, we find that our relationship with higher level reps helps us to resolve ongoing issues in client accounts. Additionally we are able to request certain customizations for your account that can improve ROI.

Q. Is There A Contract?

Our end goal is a long term relationship that works well for both parties. We have no need to lock you into a long term contract, because we believe if we are THAT good at what we do, we will keep your business for the long term. This is why we have many clients who have been with us for years, some over 10+ years, on month-to-month agreements for PPC campaign management.

Q. Are you experts at Quality Score Optimization?

Yes! We are. We know the ins and outs of how to optimize your campaigns to best practices in order to yield the highest potential quality scores, and hence lowest cost-per-click, highest CTR, and best results possible.

Q. How do stay on top of things?

Surprisingly even large agencies can be extremely disorganized. We have learned over the years the way to be proactive on all accounts is leveraging a combination of the right technologies, highly experienced personnel, and PPC management processes.

Q. How do you stop click fraud?

While Google has what they call “built in” mechanisms for preventing click fraud, ultimately some level of click fraud can always get through if not properly monitored. We utilize the latest in click fraud prevention software, and apply this to every client account, as well as continually monitor for anomolies during our manual optimizations.

GET IN TOUCH WITH US

Questions? Contact Us for a FREE No Obligation Consultation.

OUR HEADQUARTERS

Fort Lauderdale, Florida

SPEAK TO US

(888) 919-4238

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