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Case Study · Multi-Platform PPC Management
12X–13X ROAS PPC Turnaround
How Hop2TheTop took over a struggling ad account for a high-end construction & design company and achieved 12X–13X return on ad spend in the first full year of management.
Google Ads ROAS
12X
year one
Meta Ads ROAS
13X
year one
Bing Ads Y2
~2X
returns nearly doubled
Platforms managed
3
Google, Meta, Bing
Background
Taking over from an underperforming agency
Hop2TheTop partnered with a high-end construction & design company that had been working with another well-known media company. After taking over the account, the team applied their core “PPC Fundamentals” management program alongside consulting on conversion rate optimization, messaging, and creative strategy — producing dramatic improvements in return within the first year.
Objective
Maximize return across all paid channels
The goal was to overhaul underperforming campaigns across Google, Meta, and Bing — eliminating wasted spend on low-intent traffic and rebuilding around high-intent, high-quality opportunities that would convert into real sales for the business.
Strategy & Implementation
Step 1 · Creative
Refreshed creative across all platforms
New ad creative was rolled out across Google, Bing, and Meta — aligned with the brand’s high-end positioning and designed to attract qualified buyers.
Step 2 · Efficiency
Eliminated wasted spend on low-intent traffic
Systematic removal of irrelevant keywords, audiences, and placements that were consuming budget without contributing to sales-ready leads.
Step 3 · Team Coverage
Multiple team members working the accounts regularly
Proactive optimizations were maintained across all platforms simultaneously — not reactive, not delegated to a single manager. The right strategy was applied consistently across channels.
Step 4 · CRO Consulting
Conversion rate & messaging consultation
Beyond ads, the team consulted directly on landing page messaging and creative strategy to ensure traffic arriving from campaigns was converting at the highest possible rate.
Results by Platform
Year one performance across all channels
Google Ads
12X
ROAS — Year 1
Meta Ads
13X
ROAS — Year 1
Bing Ads
~2X
Returns growth in Year 2
- ✓Achieved 12X ROAS on Google Ads and 13X ROAS on Meta Ads in the first full year of management.
- ✓Campaigns continued to improve into Year 2 — with Bing Ads returns nearly doubling year-over-year.
- ✓Significant reduction in wasted spend on low-intent traffic, improving overall account efficiency.
- ✓Outperformed the prior well-known media agency on every measurable return metric.
What drove the results
A combination of the “PPC Fundamentals” program, refreshed creative, audience refinement, and dedicated multi-person account coverage — applied consistently across Google, Meta, and Bing simultaneously.
Ongoing trajectory
Year 2 results (still in progress) continue to build on the foundation set in Year 1. Bing in particular has seen substantial gains, demonstrating that the optimization program compounds over time.
Meta Ads
Bing Ads
Construction & Design
ROAS Optimization
PPC Turnaround
CRO Consulting