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Case Study · Ecommerce PPC · Google Ads · Meta Ads · CRO
Wheels & Tires Ecommerce — 41% Revenue Growth YoY
A competitive online wheels and tires retailer needed more than better ads — they needed a full-funnel rethink. We overhauled Google Ads, launched and optimized Meta campaigns, and advised on site experience and conversion rate optimization. The result: 41% overall revenue growth year-over-year, including an 82% increase in revenue directly from Google Ads.
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Overall Revenue Growth
+41%
Year over year
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Google Ads Revenue
+82%
YoY from Adwords
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Channels Managed
3
Google, Meta, CRO
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Vertical
Wheels & Tires
Ecommerce
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Revenue from Google Ads nearly doubled. Total store revenue jumped 41%. All while competing in a crowded, price-sensitive ecommerce vertical where margins are tight and shoppers comparison-browse constantly.
The 82% Google Ads revenue lift came from structural campaign changes — not just more spend. Meta Ads added an upper-funnel layer that warmed audiences and reduced reliance on high-CPC branded search. CRO improvements reduced drop-off at the product and checkout stages.
Background
Competing in a High-Intent, Price-Sensitive Market
Wheels and tires is a high-consideration purchase — shoppers often know exactly what fitment they need but will comparison shop across 4–6 retailers before buying. Margin pressure makes it easy to over-bid on bottom-funnel queries that don’t convert efficiently.
The client had existing Google Ads campaigns leaking budget on broad match waste, poor account structure, and no audience segmentation. Meta had been largely untouched. The site had friction points at the fitment selector and checkout that were hurting conversion rate.
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Industry
Automotive aftermarket — wheels, tires, and fitment accessories
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Objective
Increase total online revenue and paid channel efficiency year over year
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Channels
Google Ads, Meta Ads (Facebook/Instagram), UX & CRO advisory
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Challenge
High CPCs, price-sensitive shoppers, fitment complexity, competitor pressure
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Revenue Growth
Year-Over-Year Comparison
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Prior Year — Baseline
Baseline
Existing Google Ads campaigns with structural inefficiencies. No active Meta campaigns. Site friction at fitment and checkout.
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Current Year — Post-Optimization
+41% Revenue
Full restructure of Google Ads. Meta Ads launched and optimized. CRO improvements implemented across key site pages.
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| Total online revenue (YoY) | +41% |
Across all channels combined
| Google Ads revenue (YoY) | +82% |
Revenue directly attributable to Google Ads — near-doubling
| Meta Ads contribution | New channel |
Previously untouched — added incremental upper-funnel revenue and assisted conversions
Results
What the Numbers Delivered
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✓
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41% total revenue growth year over year — across all channels, not just paid search. |
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✓
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82% increase in Google Ads revenue — achieved through structural campaign changes, smarter bidding, and tighter audience targeting — not simply increased spend. |
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✓
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Meta Ads launched from scratch — Facebook and Instagram campaigns drove upper-funnel awareness and retargeting, adding a revenue layer that hadn’t existed before. |
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✓
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CRO advisory delivered measurable impact — fitment selector friction and checkout drop-off reduced after identifying and communicating key UX issues to the client’s dev team. |
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✓
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Reduced wasted ad spend — eliminated broad match leak, restructured shopping campaigns by product margin tier, and tightened search term monitoring across all Google campaigns. |
Approach
Why It Worked
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Google Ads Restructure
Rebuilt campaign architecture around product categories and margin tiers. Moved away from broad match dependence. Layered in vehicle-fitment intent signals to capture high-converting queries before competitors did.
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Meta Ads Launch
Built Facebook and Instagram campaigns targeting automotive enthusiasts and in-market buyers. Dynamic product ads fed the catalog. Retargeting captured cart abandoners who hadn’t converted through Google.
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UX & CRO Advisory
Identified friction in the fitment selection flow — critical and unique to this vertical — and flagged checkout issues. Specific recommendations to the dev team reduced abandonment at key conversion points.
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Negative Match Discipline
Aggressive negative keyword management eliminated spend on non-converting queries — competitor brand terms, informational searches, and out-of-fitment queries that drove clicks but no revenue.
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Bid Strategy by Margin
Higher-margin product lines received more aggressive bidding. Budget shifted away from low-margin commodities toward specialty fitments and premium brands with better return profiles.
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Full-Funnel Tracking
Conversion tracking captured actual purchase revenue — not just clicks — so bidding algorithms optimized for real return, and attribution accurately credited each channel’s contribution.
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Google Ads
Meta Ads
Ecommerce PPC
Automotive
Wheels & Tires
CRO
Revenue Growth
Shopping Campaigns
Meta Ads
Ecommerce PPC
Automotive
Wheels & Tires
CRO
Revenue Growth
Shopping Campaigns