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Case Study · Legal PPC — Personal Injury & Workers Comp
Personal Injury Law Firm
Hop2TheTop took over paid ad management in July 2024. By end of 2025, the firm had nearly doubled personal injury cases, more than doubled employment cases, and nearly doubled workers comp cases — all from paid ads alone.
Personal Injury cases
+90%
101 → 192
Workers Comp cases
+97%
531 → 1,046
Employment cases
+133%
43 → 100
The Headline
675 additional cases in a single year — from paid ads alone.
In 2024 (prior to H2T management), the firm generated 675 total cases from paid advertising across all three practice areas. In 2025 — the first full year under Hop2TheTop — that number reached 1,338. Every one of those cases came directly from paid search. That’s 663 additional cases in 12 months.
Background
A firm with untapped potential in paid search
This mid-sized personal injury law firm was running paid ads before Hop2TheTop came on board in July 2024, but the campaigns weren’t producing cases at the volume or cost the firm needed. After working with two prior agencies without hitting targets, they brought in Hop2TheTop to take full control of paid marketing across three practice areas: personal injury, workers compensation, and employment law.
Objective
Grow case volume across all three practice areas
The firm needed more cases — specifically qualified, signed matters — from their paid advertising investment. The target was meaningful growth in all three practice areas simultaneously, with personal injury and workers comp being the highest priority given their volume potential.
Case Volume — Year Over Year
Cases produced from paid ads: 2024 vs. 2025
Note: 2024 reflects partial-year H2T management (took over July 2024). 2025 is the first full calendar year.
| Practice Area | 2024 Cases | 2025 Cases | Growth |
|---|---|---|---|
| Personal Injury | 101 | 192 | +90% |
| Workers Compensation | 531 | 1,046 | +97% |
| Employment Law | 43 | 100 | +133% |
| Total Cases — All Practice Areas | 675 | 1,338 | +98% |
Results
What the numbers mean for the firm
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✓
Workers Comp nearly doubled — growing from 531 to 1,046 cases (+97%), making it the highest-volume practice area by far. -
✓
Personal Injury grew 90% — from 101 to 192 signed cases in a single year. -
✓
Employment cases more than doubled — from 43 to 100, a 133% increase. -
✓
Total paid cases went from 675 to 1,338 — nearly a 2x increase across the entire firm’s paid marketing output. -
✓
All growth came from paid search alone — these are signed cases attributed directly to paid ad campaigns managed by Hop2TheTop.
Context on the 2024 numbers
Hop2TheTop took over in July 2024, so the 2024 figures reflect a partial year — including months managed by prior agencies before the transition. The 2025 figures represent the first complete calendar year under full H2T management, making the year-over-year comparison even more significant.
Why this matters for law firms
In personal injury and workers comp, a single case can be worth tens of thousands of dollars in contingency fees. At this firm’s case volume, the 663 additional cases generated in 2025 represent a transformational revenue impact — driven entirely by smarter paid ad management.
Personal Injury Law
Workers Compensation
Employment Law
Legal PPC
Case Volume Growth
Law Firm Marketing