Before you hire another Google Ads Management for your Law Firm, there are a few things you want to be aware of.

The majority of PPC agencies, even the ones that claim to specialize in LAW FIRMS, often miss the mark on strategy.

This is because despite saying that they are specialists, they are using a generic strategy.

What does that mean?

1. Following Google’s Advice (too often) – Google reps are trained to repeat the SAME advice to ALL advertisers.  They are tasked with getting you to adopt certain strategies and campaigns, that benefit THEIR bottom line, and NOT yours.  Make no mistake – THEIR TEAMS are TRAINED in persuasion, psychology, and are given financial incentives to get you to OPT IN to certain campaigns like performance max and features like enhanced conversions.
2. Using Broad Targeting mostly – This means your agency might be using mostly broad match keywords, and/or performance max campaigns, which broaden the scope of your targeting out to people that really are not appropriate for your law firm.  If you are a personal injury firm, for example, you probably do not want leads for medical malpractice, or business law, or contract law, or real estate. You want MVA cases, premises cases, truck accident cases, dog bite cases, and so on.  While we do test ALL strategies for our clients, be careful with agencies that arbitrarily agree to all recommendations given from Google.
3. Not looking into which click types convert – This means your agency does not look deep into reports as to which type of clicks actually generate quality leads and cases.  Is it a mobile call?  Is it a landing page call?  Is it a chat?  A web form?  What actually works for your firm?  Do you know?  Which campaigns and ads REALLY work?  And NO we don’t mean which ones made the phone ring.  Because a phone call means nothing unless it converts to a case.

And the list goes on….

You see most agencies were started not by marketers, or by media buyers, but were started by investors, or other people who don’t really know anything about PPC.  So then they try to hire a few people who DO know about it.  But the problem is, if you do not understand PPC yourself, how can you hire the best people?  You won’t!  That’s one of the core reasons why some agencies are so BIG, but drop the ball on so many clients.  They had the investment capital to grow,  But they didn’t grow because they got great results for all of their clients.

What is the solution?

• You want an agency with experience working with law firms.
• You want your agency to track leads back to cases.  Which campaigns, ads, keywords, and strategies actually generate an ROI?
• You want an agency that has experience optimizing landing pages.
• You want an agency that will care about your results.
• You want an agency that will provide regular communication.
• You want an agency that will provide a detailed budget strategy.
• You want an agency that will do ongoing negative keywords, and often.
• You want an agency that will do ongoing split testing of ads.
• You want an agency that will give you honest recommendations, and not sugar coat advice.

Basically… you want HOP2THETOP!

We have turned around multiple PPC accounts that were previously handled by some of the biggest law firm marketing agencies in the world.  Meaning, the other agencies failed and time and time again we are able to turn those campaigns around.  And we do this not by doing the same cookie cutter thing that everyone else is doing.

So what are you waiting for?  You enjoy WASTING money with Google and your current agency? 

Contact us today for your FREE AUDIT and we will tell you exactly what changes we’ll be making to improve your ad account and we’ll give you a straight forward pricing model that makes sense based on growth of ad spend.