What does a Google Ads Manager Do?

You might be wondering what DOES a Google Ads Manager do?

We have compiled 100 of the most common tasks that a Google Ads Manager will do:

1. Search Terms Analysis
2. Negative Keyword Implementation
3. Device Segment Analysis (And Bids, Exclusions)
4. Keyword Bid Adjustments
5. tCPA Optimizations
6. Ad Copy Creation
7. Ad Copy Split Tests
8. Reviewing Geographic results – conversions by geographic area, and optimizing accordingly.
9. Reviewing device level results – conversions by device, and optimizing accordingly.
10. Reviewing budgets and calculating pacing
11. Reviewing budget pacing and adjusting limits/bids accordingly
12. Reviewing sitelink performance and optimizing
13. Reviewing callout performance and optimizing
14. Reviewing linked GMB location performance and optimizing (applies mainly to multiple location businesses)
15. Reviewing demographic performance and adding exclusions where appropriate
16. Adding observational only audiences
17. Reviewing observational audiences and turn on targeting where appropriate
18. Reviewing “where ads showed” reporting and placement reports, and adding placement exclusions where appropriate
19. Reviewing conversion data for accuracy
20. Reviewing Callrail data
21. Listening to calls and QC lead handling
22. Adding Hidden Fields to Web Forms for offline tracking
23. Formatting Offline Data in Excel/CSV
24. Uploading Offline Data
25. Reviewing feedback from sales teams and incorporating into campaign strategy
26. Developing new creative assets – images
27. Developing new video assets
28. Reformatting Videos into multiple aspect ratios
29. Formatting reports for client review
30. Pulling competitive data from SEMRUSH
31. Pulling market trend data from Google Trends and Exploding Topics
32. Reviewing New features from Google Blog and Industry Blogs
33. Reviewing GA4 Data
34. Importing Audience and Conversion data from GA4
35. Reviewing Landing Page for conversion pitfalls
36. Compiling CRO Recommendations for client(s)
37. Running Ad Copy through ChatGPT and other AI Tools for inspiration
38. Reviewing common variations reporting for RSA’s (responsive search ads)
39. Reviewing call reporting – Google (not callrail)
40. Replying to emails from Google reps trying to get you to adopt useless features
41. Sending calls from Google reps into voicemail
42. Creating new asset groups for Performance Max
43. Reviewing asset group performance
44. Reviewing creative performance – pmax
45. Reviewing video ads performance – demand gen/youtube