If you are spending well over 20k per month in PPC, you may want to read this.

Most companies assume that because they have a higher budget, that they need an ARMY of marketers to work on their campaigns.  You need to be well equipped to go to battle against the PPC platforms with your mighty legion of PPC soldiers!

And while there can be SOME truth to this, depending on how many websites, campaigns, and offers you have, more often than not what ends up happening is companies will try to buy their way into growth.  Meaning, you will hire more and more personnel, more and more agencies, more web companies, and try to outsource your market to death without uncovering the real issues blocking you from growing.

When it comes to higher budget PPC, it’s not about having more and more people behind a computer screen, and making sure there is SOMEONE at 3am obsessively monitoring every click coming through.

What matters is REAL STRATEGY.

And REAL PROCESS.

In other words, even with higher budgets, less can be more.

It’s not about making 1000 changes per day in your account, or adding 100 new ads every day.  It’s about making the RIGHT CHANGES at the RIGHT TIME, and planning campaigns properly around seasons.

You see most AGENCIES fail at even the most fundamental tasks for managing paid media:

1/ They don’t create and adhere to a regular budget

2/ They don’t proactively add negative keywords

3/ They don’t proactively split test creative

4/ They don’t proactively test new landing page concepts

5/ They don’t incorporate the right data, particularly data from your sales department on what actually converts

Going back to the original point, you don’t need to add 1000 ads, but you need to keep the best ads running, and carefully split test new ads against the winners, to keep things continually fresh and to prevent ad fatigue.  You don’t need to add 10,000 negative keywords per day, but you do need to review them regularly, and add anything that is wasting money.  You don’t need to test 10 new landing pages every week but you should always be thinking about and testing at least 1 new landing page concept against your best page.

In other words, companies don’t have an issue of not keeping people BUSY ENOUGH – they have an issue of FOCUS. 

They don’t know WHAT TO DO – so they try to do MORE of EVERYTHING.

As for agencies, larger agencies end up growing so fast, that the bottom falls out.  But because their sales teams are strong, their clients don’t figure this out until it’s too late.

At Hop2TheTop, we have a regular proactive management process that ensures your campaigns are monitored closely and we capitalize on every opportunity to maximize your budget.  We’re not sitting there clicking buttons to try to look busy or to meet some arbitrary quota on “number of changes”, but instead we are focused on helping you to make changes that drive REAL IMPACT.

With companies spending north of 20k, we are meeting with you at least 2x per month, and for companies spending 50k or more, we are meeting with you weekly.

Here we go over what we are testing, working on, optimizations, and any key recommendations.  We presenting any information you need to know about blockers, preventing growth, or suggesting ideas that will help unlock new streams of profit.

It’s not about some song and dance, dog and pony show where we show you a useless report with clicks and what the platform shows as “conversions”.  Instead we are having real conversations around how to grow your company.  We discuss feedback from your sales teams and more, to make sure we are well plugged into how the campaigns are impacting your growth.  This is why we regularly have clients that get acquired, and are able to sell for huge multiples, often at least in part due to the work we’ve done over the years on their ad campaigns.

So if you are interested in getting much better results from your large scale/higher budget PPC campaigns, make sure to reach out for your Free PPC Campaign Audit.

We will show you the exact blue print of what we will do to improve results, and go over what is stopping you right now from growing further.  Finally we show you exactly how we would approach managing your campaigns, in order to drive higher returns and more growth…