How To Generate Retainers For Your Law Firm From META & Google

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Written by Justin Gross

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If you are a law firm you no doubt have no lack of companies approaching you, asking to run ads for your firm.

The problem is, more often than not, this leads no where. Big promises, little results. Even from reputable companies or agencies which you might think otherwise would occur.

The issue is that these days, the playing field is highly competitive, and you need to be “firing on all cylinders” to achieve strong results from paid ads.

This means:

✅ The right landing page strategy
✅ The right creative strategy
✅ The right channel and budget strategy

and last but not least, having operations and intake locked in TIGHT.

SPEED TO LEAD is absolutely critical for law firms.

Because you can dump thousands into lead generation, but if you don’t answer the phone, it doesn’t matter. People are not going to wait for you to “get around” to calling them hours later. They’ve already moved on.

What we’ve found is that a combined approach of multiple channels IS The most effective strategy for law firms. Coupled with a very specific recipe of creative, campaign structure, audience targeting, and landing page strategies.

Strategies that DONT work are a dime a dozen.

Strategies that DO work across Google and Social Media Ads like META, are not quite as easy to come by unless you partner with an experienced company like Hop2TheTop.

We are generating literally hundreds of retainers for our clients every month by implementing strategies that we’ve tested and refined over nearly 20 years time.  We have a unique process that includes leveraging strategies that most law firms are staying away from.  It’s our belief that you WILL have a competitive edge by working with us.

Just check reddit.  You’ll see all the law firms and marketers saying ads don’t work for law firms.  Well tell that to our clients and they’ll laugh.

So what are you waiting for? Request your free account audit today and see how we can help your law firm grow.

Author

Photo of Justin Gross sitting on a chair.

Justin Gross - PPC and CRO Expert

Justin Gross is the founding principal of Hop2TheTop, a Google Certified PPC agency located in South Florida that specializes in Pay-Per-Click campaign management, website analytics, and landing page optimization. He has served as a speaker for reputable brands such as Comcast and Servpro, and has provided consultation services to industry leaders including Honda, Toyota, and Ortho-McNeil. As Justin articulates, “I am passionate about enhancing the profitability of websites.”