In having managed PPC campaigns for almost 20 years, I have encountered MANY people, freelancers, consultants, and agencies that “offer” PPC as a service. Or often, never did before, and suddenly want to offer it. Which there is nothing wrong with per se.

And in fact, that is why we’ve developed a turn key white label PPC management program for consultants, agencies, and other web/it companies. This is because while PPC may “seem” easy to setup and run for a company, in reality, there are significant nuances that take many, many years, and 1000’s of hours of time behind accounts, to actually learn.

Beyond this, PPC management takes time. There are specialized tools, resources, processes, methods, and best practices that the average web company just will not know. And without the time behind the keyboard, you just won’t be able to get results in the majority of cases.

You see, PPC, whether as an advertiser, or as an agency that claims to know how to manage PPC, has a low barrier to entry. That is, anyone can open an ads account. And anyone can put up a website and say “We manage PPC”.

PPC doesn’t require a college degree.

It doesn’t require an MBA.

It doesn’t require ANY specialized training to actually do.

It is not regulated in any significant way.

So therefore, the industry has become FILLED with “PPC AGENCIES” that claim to know what they are doing, when many times, they simply have no clue.

And to help you in your search for a PPC Management Agency, take a look at these 2 videos that dive deeper into questions you can ask a prospective ad agency.