The Ultimate PPC Management Checklist

18+ Years of Google Ads Experience Compiled Into One Proven Framework

SETUP CHECKLIST

✅What is your USP (unique selling proposition).  This is critical to determine BEFORE setup as you need to incorporate this into your ADS and LANDING PAGES.

✅ Set Geos

✅Turn OFF Search Partners, Display Partners, Gmail Placements and Display Network.

✅Turn OFF broad location targeting under advanced location settings.

✅ Setup Negative Keyword lists based on common keyword variations, that are irrelevant to your business.

✅ Create match type keyword variations and various keyword iterations based on “A+B” lists (use a combine keywords tool, and a keywords “wrapper” tool).

✅ Create Tailored AD COPY for each ad group.

✅ Setup Conversion Tracking – Lead Form

✅Setup Call Tracking – Ad extensions + Callrail

✅ Setup Ad Extensions

✅ Prepare Landing Pages With Conversion Architecture + Unique Selling Proposition + CTA(s)

✅ Setup Billing

✅ Develop Multiple Video Ad(s) To A/B/C test across multiple audiences

✅ Develop Images to utilize in ad extensions and performance max campaigns

✅ Setup Shopping Feed (if applicable)

✅ Apply Shopping Feed To Performance Max (if applicable)

✅ Adjust Demographics Based On Target Avatar(s)

PPC Campaign Management Checklist

✅Check budgets, adjust

✅Check bids, adjust

✅Make sure all bids are first page minimum (if manual CPC)

✅Adjust tCPA’s based on average CPA’s for campaign, consider 30-60-90 day lookbacks depending on volume/budgets

✅Review Queries and add negative keywords (frequency depends on account volume)

✅Setup A/B tests of responsive search ads

✅Review demographic performance and adjust

✅Review device performance and adjust

✅Review geographic performance and adjust

✅Review audience performance and adjust

✅Upload offline conversion data (if applicable)

✅Review ad extension performance, and adjust

✅Deleting harassing emails from Google reps

✅Stretch every hour

✅Drink plenty of water and electrolytes

✅Scream at the top of your lungs at least once per week

We hope that this PPC campaign management check list list is helpful in setting up your PPC campaigns.

– To Your Success