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Tool Review · Call Analytics & Attribution
What Converts Review
Justin Gross
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May 29, 2026
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2 min read
“Rarely do we come across a tool as an agency that almost right away we fall in love with — but this is one of those rare times.”
When we started utilizing What Converts for our clients, we were thrilled. It’s an all-in-one call analytics, web form tracking, conversion tracking, and attribution platform. Think of it as a single “Source of Truth” reporting hub where you — and your clients — can log in and immediately understand what performance they’re getting across every marketing channel.
Web form tracking
Conversion tracking
Attribution
As a paid search agency, the ability to provide clear reporting on which platforms and campaigns are working best — and delivering the strongest returns — is invaluable. What Converts makes that straightforward.
The dashboard above is a live example of what your clients see when they log in — total leads, breakdown by type and status, and real revenue attribution. No spreadsheets, no manual collating. Everything in one place.
ROI Tracking
To track ROI inside What Converts, a small amount of setup is required. There are two approaches, each with a different level of involvement:
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Option 1
Manual revenue entry
A team member logs in and enters revenue data next to each lead after it’s quoted or closed. No technical setup required.
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Option 2
CRM sync via Zapier
When a lead closes and revenue is entered in your CRM, it flows automatically back into What Converts. Requires familiarity with Zapier, webhooks, and APIs.
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