What IS A PPC Management Company?

A PPC Management Company is an outsourced solutions provider that specializes in managing and optimizing Google Ads, BING Ads, and other paid media platforms for businesses.  Their goals usually involve creating campaigns around business goals, maximizing profitability from campaigns, providing reporting, and other tasks that are mutually agreed to between the agency and the end client.

For those of you wanting to learn more about the details of what a PPC Management Company does, the following are relevant task lists of what a PPC Management Company typically does:

A PPC Management Company Does The Following: (non exhaustive list)

• Sets up new PPC campaigns
• Sets campaign settings
• Develops negative keyword lists
• Sets Geotargeting
• Sets audience targeting
• Develops keyword lists
• Develops campaign & ad group structures
• Reviews client websites, marketing plans, and market information
• Reviews competitors
• Discusses objectives and goals with clients
• Advises on, or builds targeted landing pages
• Sets up conversion tracking properly
• Sets up offline conversion tracking
• Sets up call tracking
• Sets up form tracking
• Sets up split tests
• Writes ad copy
• Creates campaign assets such as images
• Sets up sitelinks and other ad extensions

A PPC MANAGEMENT COMPANY ALSO DOES THE FOLLOWING AFTER SETUP:

• Reviews campaigns on an ongoing basis
• Reviews ad group results
• Reviews ad copy split tests results and optimizes
• Reviews query data and adds new negative keywords
• Reviews search terms for new ad group opportunities
• Monitors competitors ad strategy
• Creates and adjusts budgets on an ongoing basis
• Adjusts keyword and ad group bids
• Reviews device performance and applies bids
• Reviews hours/days performance and applies bids
• Reviews geographic performance and applies bids/exclusions
• Reviews network performance and applies any needed exclusions
• Reviews placement performance (where applicable) and applies exclusions
• Monitors for ad disapprovals and addresses
• Provides invoicdes
• Reviews landing page performance and provides recommendations
• Runs any split tests of landing pages (if applicable)
• Formats and uploads customer match list(s)
• Applies audiences to campaigns/ad groups and monitors results
• Creates custom audiences to test
• Drafts reports and presents results/strategies to clients

A PPC MANAGEMENT COMPANY needs to be nimble and ready to adjust strategy based on a range of variables:

• Actual results
• Client requests
• Shifting business objectives
• Feedback from sales teams
• Algorithm shifts
• Market shifts
• Shifts in competitive landscape…

This is why managing ADS yourself, as a business owner, or marketer, when spinning so many other plates in the air is nearly impossible.  Delegate AD management intelligently to a company like HOP2THETOP for proactive PPC campaign management!

In fact, we love managing PPC so much for our clients that we made a song about it:

THE PPC MANAGEMENT SONG