Is your Personal Injury Law Firm struggling to produce leads at a reasonable cost per leads?

More importantly, is your Personal Injury Law Firm failing to produce consistent new cases from your online ads?

Or maybe you just do not understand WHERE your new cases are coming from….

Before you start any lead campaign with another agency, there are a few things to consider:

Most agencies are following Google’s recommendations for PPC and LSA, and as a result they are spending your ad budget on clicks that are irrelevant.

Here’s why…

Google has hired an army of “reps” which are glorified sales people.  They call up agencies AND direct clients/companies, and work very hard to influence you to make changes to your ad campaigns that will cause you to waste money.

Make no mistake.  These “reps” are trained in psychological techniques and use highly refined scripts to make you feel guilty and/or make you feel like you are “missing out” by not implementing their AWFUL recommendations.

They make the same recommendations to ALL LAW FIRMS (and other business types as well):

1/ Convert all keywords to broad match.

2/ Add a performance max campaign.

3/ Turn on auto-apply recommendations.

These recommendations will do nothing but FLOOD YOUR INTAKE with low quality leads, hang up calls, wrong numbers, and calls from people with no injuries or no significant issues.  

At Hop2TheTop we’ve refined a unique campaign structure, keyword list, ad and page testing process, as well as tracking to help ensure we are driving as many high quality opportunities to your firm as possible from PPC and LSA.

Contact Us For A Free Audit

If your law firm is consistently paying more than $4000 per case for signed cases, chances are there are multiple areas of improvement available in your campaigns. Contact Us For A Free Audit of your campaigns and we will show you areas that can be improved through proactive PPC management.